Encouraging affective organisational commitment in Thai part-time Essay - 1

Encouraging affective organisational commitment in Thai part-time employees at Thai restaurants in UK - Essay Example y on the quality of food and beverages served, the level of hospitality coupled with cosiness of the customers and corresponding general environment of the restaurant. Therefore, the prevailing case study has been appropriately chosen for carrying out research on the customer loyalty at the Thai Square restaurants (Gratton & Jones, 2010, pp234-267). The research topic is purely analytical and the corresponding case study is most appropriate for analysis of the prevailing analytical issues within Thai Square Restaurants. Analytical method mainly entails description of the customer loyalty, which encompasses diverse theories regarding the subject matter and its corresponding applicability within the context of the real life scenario (Hartley, 2004, pp323-333). The analytical method applied within the case study is flexible and supports both the qualitative and quantitative analysis. The underlying case study method fosters studying the data that has been gathered via questionnaire survey (Gratton & Jones, 2010, pp234-267). Thus, analytical reasoning in regard to the underlying research is most appropriate for the existing case study approach. Case study method is mostly employed in the assessment of diverse matters associating to the social science, human and organizational behaviour coupled with the psychological studies (Hartley, 2004, pp323-333). The method utilized within the case study is analytical and mainly entail gathering data from diverse sources utilizing techniques encompassing questionnaire method, telephonic interviews, main and individual interviews. These methods are the fundamental sources of data gathering whilst secondary sources mainly entail information within diverse books, journals and corresponding website publications (Gratton & Jones, 2010, pp234-267). Diverse approaches was utilized in the study of the collected information are mainly categorized into qualitative and quantitative analysis techniques and encompasses statistical