Class learning log Research Paper Example | Topics and Well Written Essays - 750 words - 1

Class learning log - Research Paper Example The term competitive intelligence is not as old or common as marketing or finance, neither it is separable from the other operations of any organization. It signifies continuous effort of a company to maintain its position in the era of cut throat competition and bring value to its stakeholders. The two most significant learning in the Competitive Intelligence class for me has been the Intelligence Cycle and KITS (Key Intelligence Topics). Both these processes have different significance. The Intelligence cycle consists of stages of Planning, Collection, Analysis and Dissemination and an extension of the traditional competitive intelligence. At the same time, KIT is the process of identifying and prioritizing the key intelligence needs for the senior managers. Interestingly the six CI question of the beginning of the first class created much of interest. This class talked about the recognition and respect of the profession, applicability of law, disclosure of information, confidentiality of information, conflicting issues and ways to avoid conflicts of interests in fulfilling one’s duties, ethical standards and many more. This was the first experience of knowing understanding different aspect of business environment can bring an opportunity to leverage on as well as negligence can be fatal for the survival of the organization. Understanding of environment provides an opportunity to change it. Deeper is the profile and intelligence, broader is the understanding of elements of environment and easier it will be for a business professional to get clues from the environment as warning and develop strategies that can either help in preparing for unforeseen circumstances or leverage on that too. There are various terms given to competitiv e intelligence such as foresight, insight, environmental scanning, peripheral vision, competing through analytics and business