A Study on Customer Satisfaction at Sambal Express Research Proposal

A Study on Customer Satisfaction at Sambal Express - Research Proposal Example London is a place, where the population is very heath conscious and food loving at the same time (Fletcher, 2007). They usually seek for healthy dishes in big restaurants, where they can consume healthy dishes at a reasonable price. Like any other big restaurant in London, Sambal Express has taken a significant position in restaurant industry in the UK. Sambal Express is a Sri Lankan restaurant, which have gained prominence in London because of its delicious and healthy food and also for its preference by the customers over other restaurants in the same area (Sambal Express, 2015). The research proposal aims at outlining the series of actions that are needed for identifying the customer satisfaction level in Sambal Express. The research obtains its result from a survey, which is carried out with the help of questionnaire. The questionnaire includes all the relevant questions that are required to be answered by the target respondents to obtain successful survey results. A brief and relevant literature regarding customer’s satisfaction is given so as to provide a wider view of the topic. The research also helps in exploring the main characteristics feature of Sambal Express, which are preferred by the customers in London because of its home cooked foods. The results are analysed with the help of sampling techniques that are mentioned in the methodology section. The survey is conducted giving emphasis on ethical considerations. The main aim of the research is to establish the level of customer satisfaction provided by Sambal Express in London. In order to achieve the main aim of the research, a survey is conducted among the customers of Sambal Express and their views are taken into consideration for evaluating food and service quality of restaurant. The rationale of the research is to examine whether the customers of the Sambal Express are satisfied with the food