Customer Service-Techniques for Building Relationships Coursework

Customer Service-Techniques for Building Relationships - Coursework Example Marketing personnel are equipped to provide business entities with a type of customer support which creates customer relationships. This can be achieved through the use of social media podiums such as Facebook and Twitter. Marketers can also provide information, news, insight, advice, and even technical aid to customers (Peppers & Rogers, 2011). Those actions establish a long lasting customer relationship as it makes customers feel needed and valued by the business. The second technique that can be applied is through communicating effectively and openly. Communication is vital in any business relations. There is a huge range of means to keep in good contact with your customers. They vary from emails to social media, or even phone calls. One should make themselves available to clients so that they can always get back to them for any assistance and also reply politely and promptly to any enquiries. This ensures smooth development of the business and helps sort out any issues as soon as they occur (Burke, 2007). Lastly, a business should listen to its customers. The more the business listens to its customers and demonstrate that it truly values their opinions, the stronger there will be the relationship of the customers and the business. This will ensure that clients support the business and its mission. The business should consistently communicate that it values the customers feedback and appreciates their contribution (Peppers & Rogers, 2011). Because of the severe competition that exist in the markets, firms are constantly searching for new means to differentiate themselves from their competitors. A company’s most valuable asset is the customers, and that is the reason behind maintaining a good long lasting customer relation for the future growth of the